The Coffee Shop “A Pinch of Cinnamon” Can’t Find a Barista. They offer salaries and benefits comparable to competitors, but candidates either don’t show up for interviews or choose other employers. Meanwhile, the coffee shop “Four Cups” on the neighboring street fills vacancies within days: candidates agree to a slightly lower salary just to work there. … Read more
Often, New Sellers Don’t Understand How to Manage Finances on Marketplaces and Work with Financial Reports. They either do not keep comprehensive accounts and financial analyses, record metrics sporadically, or delegate this work to a manager. This often leads to a situation where a seller invests money in products, sales occur, but there is no profit. … Read more
You’ve Probably Noticed How Easily You Trust Some Brands and Avoid Others. Our brains pick up on a single characteristic, like good design or a recognizable brand, and immediately make a judgment. This phenomenon is called the halo effect. In this article, we’ll discuss how to leverage it for product promotion. What is the Halo Effect … Read more
How the Key Interest Rate Affects Business The key interest rate impacts several important indicators for businesses: Loan Rates Deposit and Savings Account Rates Return on Investment Instruments Ruble Exchange Rate Loan Rates. When the key interest rate rises, borrowing money from banks becomes more expensive, and vice versa. For example, in the second quarter of … Read more
When choosing an employer, employees consider more than just salary. According to a study by iConText Group, nearly 40% of job seekers pay attention to the HR brand of the business: how the company positions itself in the market, the working conditions it offers, its reputation, and how former and current employees speak about the employer. … Read more
Do we need to talk to our parents about the past? And what if they deny everything? How to forgive a deceased parent, and can we see parental love in criticism? Psychologist Lyudmila Petranovskaya discussed these topics in her lecture “Childhood Resentments: Is There a Chance to Mend Damaged Relationships?” Try not to forgive, but … Read more
And you didn’t know how old age comes—when all the stacks smell of Corvalol, when you absolutely cannot laugh, lest you provoke a severe coughing fit, when you have glasses for near and far, one set to find the other. — Vera Polozkova Aging is a multidimensional process, but more often than not, the medical … Read more
No matter if the child is 5, 25, or 40 years old, if you are a mother, your task remains the same: you contain feelings, soothe fears, and provide stability. No one else can do this. Without it, it’s hard for a person to live. When a child doesn’t receive support from you, they build … Read more
“A child needs a father” – it’s unlikely that there’s a woman who hasn’t felt the pressure of this phrase. Some strive to follow this principle, desperately holding on to an unhappy marriage so that the child grows up “normal.” Others rebel against this principle with equal determination, having children “for themselves” and confidently leaving … Read more
Hierarchy Hierarchy is one of the parameters of the family system designed to establish order, determine belonging, authority, power in the family, and the degree of influence of one family member over others. One of the principles of hierarchy is that parents are responsible for their children and hold all authority within the nuclear family. … Read more